One Sunday afternoon, I turned on the TV and switched the channel to Nickelodeon. Dora the Explorer was about to start. My three-year-old daughter saw the logo and said, “Dora! Dora! Dora the Explorer!” She was jubilant. My perplexed brother-in-law asked if she can read. We said not yet. My daughter recognized Dora’s logo and colors and associated them with the cartoon.
To my daughter, branding is inconsequential. But to people who understand branding and brand identity, it is a business’ best weapon. It is their asset. The creative team behind Dora’s branding did their job really well. They’ve created a lasting impression, even to non-readers.
A memorable brand and identity takes time, money, and effort to create. Don’t feel helpless if your company’s brand doesn’t have the same lasting impression as Starbucks or McDonald’s.
Keep in mind these companies started out as small businesses, just like you. Or in Dora’s case, reached a small audience. All hope is not lost. If you’re thinking of developing your brand and brand identity, you need to start out by being creative and thinking outside the box. Your brand needs to stick in your audience’s mind, like how my daughter remembers Dora the Explorer.
The brand you’ll be creating will be the center of all your advertising efforts, traditional and digital campaign. You need to consider these elements: recognition, trust, and indelibility:
Discipline and consistency are key elements in developing brand identity. An experienced digital marketing manager, such as AskAnny.com, will create and promote your brand identity. Your SEO Strategist will come up with a detailed plan of designing your logo, website, and flyers. They’ll also spearhead your advertising campaigns, social media engagement and work on your reputation management so you can maintain a positive ranking in search engine results.