I asked a friend of mine why he had 3,000 friends on Facebook. He said he adds acquaintances and friends, old and new, for networking purposes. “One day you might need help with a business proposal or you’re looking for better opportunities, you’ll have a wide network of Facebook friends you can start your search with.”
Cross media marketing campaigns are similar to the network of friends and acquaintances you have on your different social media platforms. As an individual user of social media platforms, it widens our network of friends and followers. Cross media marketing widens your business’ target audiences.
Cross marketing advertisements include outdoor, traditional, and digital ads, e.g., web design banners, billboard ads, TV commercials, social media ads, and newspaper/magazine ads.
Marketing and advertising strategies have changed through the years. From the traditional form of advertising to print ads we now see a rise in digital advertisements. We see pop-up ads on our favorite websites, 30-second ads on Youtube or Hulu, and banner ads on Pandora.
Askanny.com views the changes as opportunities for your company to shine. They don’t see the different forms of advertisements clashing against each other. AskAnny sees these changes as essential and complementary in growing your business.
To have effective ads, whether it’s a web banner design or a commercial spot on TV, your business needs a cross media communications expert. A digital marketing manager or media marketing manager will utilize these 3 effective cross media advertising strategies.
Depending on your budget and needs, AskAnny can help your business with social media engagement, digital advertising campaigns, and brand visibility by creating artful ads with identified desired action. AskAnny’s team of researchers, artists, graphic designers, and copywriters will craft your cross media campaign that will leave your targeted audiences saying, “They’re thinking of me.”